» Deutsch
Competition 2017 Registration Winners Winner Service Press Fair Contact

Independent expertise

In the course of the “interzum award: intelligent material & design”, five renowned independent experts from the fields of design and architecture will evaluate and judge all submitted products. The jury’s expertise guarantees the utmost objectivity and thus ensures the competition’s high quality.

Judging criteria

  • Degree of innovation
  • Functionality
  • Material quality
  • Design
  • Sustainability

Prof. Martin Beeh

Founder and Owner, beeh_innovation, Cologne, Germany
Professor for Designmanagement, Hochschule Ostwestfalen-Lippe in Lemgo, Germany

Interview with Prof. Martin Beeh:
„The ‘interzum award: intelligent material & design’ has been known to me for many years as a respected companion and point of professional orientation at the interzum trade fair.”


Prof. Martin Beeh studied industrial design at the University of Applied Sciences Darmstadt, Germany, as well as at the École nationale supérieure de création industrielle in Paris, France. With his expertise in industrial design, design management and innovation management, Beeh has worked for Décathlon, AEG and Electrolux amongst others, since 1991. From 2006 until 2008, he was the General Manager for Material ConneXion Cologne. In 2009, the industrial designer founded beeh_innovation, a business consultancy for innovation and design management. Since March 2012, Martin Beeh is professor for design management at the University of Applied Sciences Ostwestfalen-Lippe in Lemgo, Germany. In addition, the award-winning expert manages the EFRE project kitchen miles and more to promote the power of innovation in the German kitchen furniture industry through strategic and operative design management.

Prof. Stefan Diez

® Robert Fischer 03

Designer, Stefan Diez Office, Munich, Germany

Interview with Prof. Stefan Diez:
“I think the design relevance of this award is very important and beyond that I find it also very exciting.”

Professor Stefan Diez, born in 1971 in Freising, Germany, studied industrial design at the Stuttgart State Academy of Art and Design. In 2003 he opened his own studio in Munich and since 2010 he has been a professor at Karlsruhe University of Applied Sciences. Together with two partners, he took over the art direction of Authentics from 2008 to 2009. Stefan Diez specialises in product and exhibition design, working for Bree, e15, Established and Sons, Merten, Moroso, Rosenthal, Thonet, Wilkhahn and others; his designs have garnered many awards and are on display in numerous exhibitions. He is considered one of the most innovative and promising designers.

Michael Lanz

Managing Director, designaffairs GmbH, Munich, Germany

Interview with Michael Lanz:
“There are numerous design awards, but as far as I know, there is only one that specifically evaluates the products of component suppliers for the furniture industry.”


Michael Lanz, born in 1965, studied product design at the University of Wuppertal, Germany. From 2001, after his work at designaffairs from 1991, he worked for Siemens AG as a Key Account Manager while leading a team of five designers at the same time. In June 2005, Lanz was assigned for the direction of the Color & Material Design Team and the affiliated Color & Material Lab. Since 2007, Michael Lanz is one of the four new owners and managing directors of designaffairs GmbH, directing the department for Industrial Design in the Munich-based studio. In 2007/08 and 2010/11, Lanz worked as an assistant professor at the Technical University of Dresden. His designs have garnered many awards and are also part of “Die Neue Sammlung – The International Design Museum” at the “Pinakothek der Moderne” in Munich, Germany.

Dick Spierenburg

Designer, Spierenburg studio, Bilthoven, The Netherlands

Interview with Dick Spierenburg:
“To become ‘Best of the Best’, a product should surprise the jury and show outstanding qualities.”

Dick Spierenburg, born in 1953, studied Architecture at Delft University of Technology and Interior & Product Design at the Royal Academy of Art in The Hague. In 1978, he joined the Dutch manufacturer Castelijn who produced a great number of his furniture designs. Spierenburg remained with the company for fifteen years, in his last function he served as its Managing Director. Since 1995, he has initiated and realised various leading permanent interior design exhibitions. Besides his architectural designs of offices, factories and private houses, Dick Spierenburg has worked as Creative Consultant for imm cologne, from 2011 as Creative Director. In 2001, he started KBDS with the Dutch designer Karel Boonzaaij. Until 2009, they designed for numerous brands, such as Arco, Hollands Licht and Minotti Italia, to name but a few. In 2009 Spierenburg founded his own studio.

Prof. Dr. Peter Zec

Initiator and CEO red dot design award, Essen, Germany
Senator International Council of Societies of Industrial Design (Icsid), Montreal, Canada

Interview with Prof. Dr. Peter Zec:
“The award was carried out for the seventh time and the results are proof that products from the supplier industry significantly contribute to the trends of tomorrow.”


Professor Dr. Peter Zec, born in 1956, studied media science, psychology and the theory and history of art. From 1986 to 1988 as head of the “Image” division, he played a major role in planning the ZKM [“Zentrum für Kunst und Medientechnologie”: Center for Art and Media] in Karlsruhe, Germany. He was managing director of the BDG [“Bund Deutscher Graphik-Designer”: Federation of German Graphic Designers] and the VDID [“Verband Deutscher Industrie-Designer”: Association of German Industrial Designers]. Since 1991, he has been the president of the Design Zentrum Nordrhein Westfalen e.V. In 1993, Zec accepted a Professorship for Business Communication Management at the Hochschule für Technik und Wirtschaft (University of Applied Sciences) in Berlin, Germany. Zec has been the president of red dot GmbH & Co. KG since May 2001 and founded the red dot institute for advanced design studies in 2009. Zec was President of the International Council of Societies of Industrial Design (Icsid) from 2005 to 2007. From 2006 to 2007 he was the Chairman of the IDA (International Design Alliance). As a former Icsid President, he is now an Icsid Senator and consulted on all important issues concerning the association.